TURN YOUR BUSINESS INTO A BRAND

**THIS EVENT IS BEING RESCHEDULED - DATE TO BE ANNOUNCED SOON**

For more information, please call the event organiser on (08) 9383 1234.

Designed for key decision makers, this hands-on workshop will show you how to differentiate your business and substantially increase the value of your brand.

Workshop attendees receive a 2-month Business News subscription (includes fortnightly print edition & Daily Business Alerts).

WHAT YOU WILL LEARN

How to develop a simple brand strategy that can provide your business with a competitive edge and turn it into a market leader in its category or niche over a three year period.

A PROVEN PROCESS FOR

* Reviewing your competition
* Benchmarking your category
* Identifying what needs to be changed
* Defining a positive point of difference
* Empowering your leadership group
* And rediscovering your passion to succeed

SPEAKERS

KEYNOTE SPEAKER:
DICK BAYNHAM | CREATIVE DIRECTOR

As the lead creative behind dozens of successful brands, Dick has used his experience to devise a simple system for guiding you though the change management process that is essential to transform a small business into a profitable brand leader.

ANTHONY MARTINOVICH | GENERAL MANAGER, LEETS

Taking over the reins of an established family business is never easy, particularly when you are facing a recommendation to change its name. Anthony will share the reason for that decision, telling you how much it cost and what has happened since.

MARK VENABLES | CREATIVE DIRECTOR, FLAMETREE CREATIVE

Does isolation matter? Not if you create the right expectations for your brand. Mark is the designer who developed the legend that has taken Matso's from an idea to a national icon - his insights will illuminate your journey and smooth the way.

JOHN BROWN | MANAGING DIRECTOR, FRANCHISE AUSTRALIA

As one of Australia's most recognised franchise experts John has been instrumental in turning numerous small businesses into well-known and valuable brands. His practical 'whole of business' approach takes the complex and makes it simple.

CHARLIE GUNNINGHAM | CEO, BUSINESS NEWS WESTERN AUSTRALIA

After graduating top of The Business School with an MBA from UWA, Charlie spent 15-years running e-businesses, including his own start-up aussiehome.com and reiwa.com. He will explain how to utilise research and harness data to drive success.

EVENT FORMAT

8.30am - 9.00am
Registration / morning coffee

9.00am - 9.10am:
Introduction

9.10am - 10.45am
Brand Strategy Workshop - Dick Baynham

10.45am - 11.00am
Morning tea break

11.00am - 12.30pm
Brand case histories
Q&A panel session

12.30pm - 12.45pm
Closing address

12.45pm - 2.00pm
Stand-up networking lunch - meet fellow delegates and speakers

** ALL WORKSHOP ATTENDEES RECEIVE A 2-MONTH SUBSCRIPTION TO BUSINESS NEWS (including fortnightly print edition and Daily Business Alerts email) **